The company said that discounting had enabled it to raise sales volumes in all regions, particularly in Europe, where in the second quarter volumes rose by 1 per cent, compared to a fall of 1.2 per cent for the first six months of the year.
- All other regions showed stronger increases during the quarter, with like-for-like sales increasing 8.2 per cent in the Africa and Asia region, to €3.85bn, while sales in the Americas rose 4.9 per cent to €3.33bn.
- But discounting proved to be very market and product specific, as overall the company reported that it had raised group prices by an average of 2.1 per cent during the quarter.
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