By recognising innovation, Product of the Year promotes a wide range of benefits, improving packaging, quality and value for money.
Product of the Year follows five easy steps:
Stage 1: You submit your product
- Entry is free and open to all FMCG products launched in the UK over the past 18 months.
- Products should demonstrate innovation in one or more areas, including (but not limited to) design, function and packaging.
Stage 2: Our jury selects the finalists
- The jury is made up of experts from various fields including manufacturing, marketing and journalism.
Stage 3: The public chooses the winners
- Category winners pay a fee of £12,500 for the licence to use the Product of the Year logo on all communications for one year.
Stage 4: Product of the Year Awards Night
Stage 5: The winners carry out their promotions and see the sales uplifts!
- For 12 months, manufacturers of the winning products can use the Product of the Year logo on their packaging, promotions and advertising.
----- UK - Product of the Year drives sales -----
Research shows power of the Product of the Year in the UK
A new report from Market Research company TNS shows that winning Product of the Year can have a dramatic impact on the sales of a new product.
The benefits speak for themselves:
- proven increased sales from 10% to 100% or more
- high-profile boost to new product launches in the UK and across Europe
- early market penetration and trial feedback
- independent endorsement from the UK’s largest consumer survey
- easily recognisable shortcut for consumers looking for a better product
Case study: 120% yoy increase in sales* for Pantene Pro V Repair & Protect (2005 Hair Care category winner). Pantene used the Product of the Year logo across the whole marketing mix from PR to TV ads to packaging and saw a fantastic return (*source: Procter & Gamble salon leaflet, 2008).
----- Web sites -----
UK: http://www.productoftheyear.co.uk/default.asp?section=460 USA: http://www.productoftheyearusa.com/ GER: http://www.produktdesjahres.de/ FRA: http://www.produitsdelannee.com/ ITA: http://www.prodottodellanno.it/ for other country website: go under the UK site and scroll down to the bottom of the page.
