- The site provides the retailer with a new way to redirect users to the company's family of e-commerce sites including Toyrsus.com, Babiesrus.com, eToys.com and babyuniverse.com.
- Some unique features of the site include unadvertised and exclusive deals with many posted on the site before anywhere else on the web. With "Deal of the Day," users can also get special pricing for items once the customer adds the product to their shopping cart.
- In addition to “Deal of the Day,” Toys.com serves as a hub of information on the latest deals and promotions available in Toys “R” Us and Babies “R” Us stores and online at Toyrsus.com, Babiesrus.com, eToys.com and babyuniverse.com.
Toys.com also highlights news in the toy and baby products markets, and offers a source of customer comments and product information to help shoppers make informed choices about their purchases.
