2009/08/03

SONY & FOOD - Coming Soon: PlayStation Food

April 21 Sony Computer Entertainment Europe (SCEE) recently named Target Entertainment Group as licensing agent for PlayStation software IP across Europe and Asia.
Target Entertainment plans on developing a wide range of consumer products, including PlayStation apparel and accessories, stationery and gifts, housewares and – yes – food.
Stephanie Freeman, licensing manager at SCEE, said, “Many of Sony Computer Entertainment’s ’s first party software titles and characters are now recognized by millions of people around the world – from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet. We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen.”