2009/08/03
OBAMA & FOOD - The German Touch
While American hucksters wasted no time in cranking out the Obama T-shirts and memorabilia, it took a German company to come up with the questionable idea of marketing Obama-branded fried chicken.
German newsweekly Der Spiegel reports that frozen-foods firm Sprehe wanted to ride the wave of Obama-mania and nothing could appear more natural than chicken fingers (with curry sauce, by the way).
The magazine quotes the firm’s marketing manager, Judith Witting, who remarked that, “It was supposed to be an homage to the American lifestyle and the new US president.” When asked by the magazine whether they might be playing off traditional racial stereotypes, Ms. Witting remarked that the thought had never occurred to her.