Everyone knows that social networking sites are growing in popularity. Millions of individuals visit daily—or even more often.
- According to the “Consumer Internet Barometer” report from TNS and The Conference Board, 43% of US Internet users visited social networking sites in Q2 2009.
- That figure was up 16 percentage points from the previous year (Q2 2008 27%).
- Nearly one-half of females 48% (+16pts) visited social networking sites,
- compared with 38% (+17pts) of men.
- More than 70% (+20pts) of Internet users under age 35 browsed social networks.
- That percentage decreased as users got older,
- with only 43% (+22pts) of those ages 35 to 54
- and 19% (+13pts) of users ages 55 and older visiting social networks. Still, those represented huge climbs from usage in Q2 2008 (6%).
- Most users visited social network sites more than once per day.
- Respondents were most likely to visit social networks in a family area at home, followed by in a private area at home, at work and through mobile devices.
- The most popular social networking sites came as no surprise: Facebook, MySpace, LinkedIn and Twitter, in that order.
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