You may expect operational results and a real MARKETING TOOL!
Our solution:
- The identification of your ideal target group, including consumers who are motivated by your Brand Core Values, even if not yet inclined to buy it
- A strategy based on the "hierarchy of motivations to buy" of the consumers belonging to your ideal target group.
How?
- The use of the "Midas" tool, the ONLY instrument on the market allowing to weight the real motivations to choose between several products/brands at "individual level" --> Thus allowing to create groups of consumers having similar brand or product expectations.
What are the deliverables?
- The image elements contributing most to the Brand attractiveness
- The situation of your Brand versus competitors - strengths and weaknesses on each image elements
- The most efficient communication axes - strengths on motivating aspects
- Identification of the ideal Target (Midas Target): The people likely to be most sensitive to your Brand, and among whom you have most chances = your ideal target group, including also individual particularly motivated by the combination of your Core Values.
DON'T LET YOUR BRAND IMAGE TRACKING SLEEP IN YOUR DRAWER OR LEAD YOU TO WRONG DECISIONS !
BOOST YOUR IMAGE RESEARCH THANKS TO MIDAS
THE BASE FOR OPERATIONAL DECISION
For more information: visit us on our website http://www.ecs-conseil.com/ or contact us directly on info@ecsmarketing.ch . A presentation in your office, including practical examples, will tell you more and inform you on practical applications for your Company/Brand.
