The intention is to source the three Pure Origin coffees through the Nespresso AAA Sustainable Quality Program which is co-managed with the Rainforest Alliance (currently, one Pure Origin coffee is 100% sourced through the AAA Program while the other two originate from plantations where the initiative has only been launched recently). The Sustainable Quality Program aims to protect the environment and improve the lives of coffee farmers and their communities while assuring supplies of top-grade green coffee and improving product quality.
New Pure Origin coffees:
- Rosabaya de Colombia: a blend of hand-picked Columbian Arabicas grown on small plantations at altitudes above 2,000m in the south and south-west of the country. Has a delicate acidity interspersed with notes of wine and balanced by hints of red fruit. Separate roasting accentuates the fruity notes and acidity whilst bringing body to the coffee.
- Dulsão do Brasil: a combination of red and yellow Brazilian Bourbon coffees grown on a limited number of plantations in the hilly Pocos de Caldas region. Separately roasted and treated with the semi-dry method so that mucilage sugars infuse sweetness to the beans. Sweet notes of cereal, malt, honey and maple syrup.
- Indriya from India: a blend of Arabica (85%) and Robusta (15%) beans cultivated in the shady cedar forests of the major coffee states in the south. An intense, full-bodied espresso with a whisper of cocoa and a spicy bouquet reminiscent of cloves, pepper and nutmeg.
New Lungo blends:
- Fortissio Lungo: a blend of Central and South American Arabicas with a hint of Robusta. Intense, full-bodied and bitter with notes of dark roasted beans.
- Finezzo Lungo: a delicate marriage of lightly roasted East African and South and Central American Arabicas. Highly aromatic with mild notes of fragrant jasmine.
Specially-designed sampling and tasting packs are enabling consumers in every Nespresso market to enjoy these latest additions to the unique Nespresso range of 16 premium coffees.
