2009/07/31

INNOVATION - In UK among all the innovative food products launched in 2008, 4 products out of 10 are positioned

The dynamics of this innovation are numerous and it is important to understand them well: in which country, throughout which categories, which new benefits, with which new ingredients, what scientific validity, which significant examples… ? To answer these questions, XTC world innovation has updated the study World Health Food Innovation Panorama. The aim of this study is to facilitate health food innovation with an overview of the worldwide innovative product offering including:
  • Key trends and dynamics in food categories, worldwide and by country
  • The segmentation of the health food innovative product offer
  • An analysis of newly observed promises
  • New ingredients or ingredients associated to different promises
  • Illustrated examples of the most recent and significant innovations