Unilever launches Dove for Men in Italy Major personal care manufacturer, Unilever, has launched an assault on the men’s grooming market i...

Danone has killed the Essensis beauty yoghurt worldwide blaming lower consumer spending but the dairy giant remains convinced of beauty food...

Eleven of the top leaders from the largest food and beverage company in the U.S. talk about their three-year turnaround and their campaign t...

Last year, Mountain Dew's "Dewmocracy" brought the conversation to the social space. Today, Vitaminwater is turning to Faceboo...

Cadbury has pledged to achieve Fair Trade certification for its Dairy Milk bars in Canada ... after successfully making the Fair Trade trans...

Mars Petcare is introducing its latest line of restaurant-style dog food meals with a cross-country sampling campaign to be held at dog park...

A French law, which could make luxurious packaging of high end fragrances and cosmetics illegal, has come under fire from a European packagi...

Consumers are cutting back on just about everything right now, but some items—paper towels and diapers, for instance—will always be musts. T...

Barack Obama's amazing rise is one of the most phenomenal stories in recent history. Other American presidents, such as Jack Kennedy, Ji...

Even as they struggle through the economic meltdown, vehicle makers can look ahead to a high-growth, flexible, global future. Automobiles de...

A direct-to-consumer media strategy can help companies build brands and reach consumers in new ways. Just about every company has a Web sit...

Cosmetics companies looking for something to blame for poor financial results are turning to the ever so convenient excuse of destocking. I...

The company said that discounting had enabled it to raise sales volumes in all regions, particularly in Europe, where in the second quarter ...

Everyone knows that social networking sites are growing in popularity. Millions of individuals visit daily—or even more often. According to...

Private label product innovation has reached unprecedented highs and market share has rocketed as a result In the US, private label foods h...

Consumers do not trust portion sizes given on food packages and buy extra to ensure they have enough to eat, finds IGD research has found; i...

Hotels are an ideal setting for many " tryvertising " campaigns, approximating as they do consumers' domestic milieu. Omni H...

NISSAN UNVEILS "LEAF" - THE WORLD'S FIRST ELECTRIC CAR DESIGNED FOR AFFORDABILITY AND REAL-WORLD REQUIREMENTS The "Leaf...

Out to help those looking for a quick relaxation fix, a new drink from Canada offers ‘an acupuncture session’ in every can. An antidote to e...

Developed on the assumption that there's no such thing as too much choice, COCA-COLA FREESTYLE is a new self-serve soda fountain that ca...

Brandweek: "Reckitt Benckiser has been posting consistently strong quarterly earnings, as larger rivals like Procter & Gamble and ...

Toys "R" Us relaunched the internet domain Toys.com with a goal of building its online brand portfolio in the search market for to...

While American hucksters wasted no time in cranking out the Obama T-shirts and memorabilia, it took a German company to come up with the que...

April 21 Sony Computer Entertainment Europe (SCEE) recently named Target Entertainment Group as licensing agent for PlayStation software I...

By recognising innovation, Product of the Year promotes a wide range of benefits, improving packaging, quality and value for money. Product...

Did you know that around 75% of the world’s population suffers from lactose intolerance? Lactose intolerance refers to gastrointestinal sym...

Spanish consumers are more willing to pay a premium for food products that carry a nutritional panel on packaging than for those that just m...

While the switch to private labels may be gathering pace, consumers are reluctant to switch to store brands on purchases for children , says...

You may expect operational results and a real MARKETING TOOL! Our solution: The identification of your ideal target group, including consume...

From the Lacoste crocodile to Charlie the Tuna, countless brands around the globe use animals and plants to personify and represent them. Af...